Data Privacy and what you need to know

Mar 11, 2021 | Blog

Data privacy, or information privacy; is a branch of data security concerned with the proper handling of data. This is in regards to consent, notice and regulatory obligations. More specifically, practical data privacy concerns often revolve around whether or not data is shared with and by third parties. The purpose of Data Privacy’s focus is on the rights of individuals. The purpose of data collection and processing, privacy preferences and the way organizations govern personal data of data subjects. It also focuses on how to collect, process, share and delete the data in accordance with the law.

In general, privacy is a fundamental human right recognized in the UN Declaration of Human Rights. Privacy underpins human dignity and other key values such as freedom of association and freedom of speech.

The purpose of personal data protection is not to just protect a person’s data. It protects the fundamental rights and freedoms of persons that are also related to the data. Protecting personal data ensures that a person’s rights and freedoms are not being violated. The purpose is to also protect the fundamental human right of privacy as well as communication. Ensuring the free flow of information to assist with promotion, innovation and growth.


General Data Protection Regulation (GDPR) is responsible for data privacy. As well as acts like the California Consumer Privacy Act (CCPA). The data protection officers are responsible for overseeing the company’s data protection strategy and its implementation to ensure compliance with the GDPR requirements. The Data Protection Act (DPA) protects the privacy and integrity of the data held on individuals by businesses and other organizations. This act ensures that individuals, whether customers or employees, have access to their data so that they can correct it, if and when necessary. This act is used for protecting the individual personal information and communication systems used in both the government and private sector. Data is an important corporate asset, and needs to be protected. The noncompliance to the Data Privacy Act can have serious consequences to you personally and to your business.

The balancing of privacy rights with public interest. It is incumbent on the technology sector and on policymakers to implement ethically sound. Transparent and fair guidelines relating to Al-driven profiling and sharing highly sensitive health information. The Ethics Guideline for Trustworthy Artificial Intelligence is laid out in seven guiding principles associated with the application of Al technologies: Human Agency and Oversight, Technical Robustness and Safety, Privacy and Data Governance, Transparency, Diversity, Non-Discrimination and Fairness, and Societal and Environmental Wellbeing and Accountability.

We must respect the individual’s right to know which systems impact their lives and how they do so by publicly listing and describing algorithmic systems used to make significant decisions affecting identifiable individuals or groups including their purpose, reach and the potential public impact.